I think it would be great if you could get the books both ways -- with and without ads, depending on something like how much you pay. Just like mobileread -- if you are logged in you don't ads, otherwise you do.
This would be another way to share books/information/knowledge with the masses without them having to pay. Except for the reader, of course.
Those who can afford or care enough can get the same stuff without ads.
I just realized that the question that is the subject of the poll has the opposite answer from the question that is the thread title.
It might be a little confusing -- hopefully people are reading closely and we're getting accurate poll results!