Quote:
Originally Posted by dreams
   I HATE those ads! It totally ruins a good History or Discovery program when they pop up... What happened to all the FOOD ads to make you get up and get something to eat?
OH, well... found this interesting piece.. a different take on an ad... kind of like old black and white TV programs (George Burns, etc.).
http://www.publishersweekly.com/arti...isplay=archive
Weldon's Bulgari Product Placement Raises Eyebrows
By Calvin Reid -- Publishers Weekly, 9/10/2001
In an e-mail interview with PW, British novelist Fay Weldon discussed why she agreed to write a novel commissioned by the chic jewelry maker Bulgari, and responded to publishers, writers and readers critical of her venture into literary product placement.
I loved the ending paragraph.....
"A novelist working in the U.S. or the U.K. is lucky if he or she earns at more than subsistence level," Weldon said. "I blame the readers, not the writers. They're an idle lot, they don't read nearly enough," she joked. "If they did, none of this would be necessary."
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