Thread: What would make Kobo surpass Kindle?
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Old 12-29-2017, 10:52 AM   #293
John F
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Quote:
Originally Posted by issybird View Post
I don't think that was necessarily a bad strategy. Ceding the 6" market to Kindle, especially with the $20 fudge factor that has been mentioned, makes all kind of economic sense. Then Kobo specialized in larger screens and filled the void there and a lot of people like the larger screens. I admit I've engaged in some rueful laughter at the Oasis 2 people who have been waxing rhapsodic about the new larger screen when I've had a larger screen since 2011 and the PRS-950. I converted to Kobo and the H2O when the battery got wonky and of course there were the added appeals of better resolution and a front light. All it means, unfortunately, is that Kobo serves as Amazon's guinea pig in terms of innovation.
If your goal is to be profitable selling hardware, than ceding the 6" market may make sense, but I'm guessing Kobo would like to sell ebooks, and not having a viable 6" reader seems like a mistake.

I think it is interesting that the speculation was that Kobo wasn't profitable (enough?) with their 6" readers, yet the new Nook, with more features, is the same price as Kobo's current "low cost" 6" reader.
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