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Originally Posted by Cinisajoy
Then why did the author choose that price?
Amazon does not discount ebooks. The author or publisher is the one that chooses the price. So they get what they want.
Do you make sure everything you buy is full price?
You do realize most books in KU that go on free were either .99 cents or 2.99. In which case the author is choosing to lose either .35 or $2.
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You know perfectly well why they choose to put books for free. In the hopes that you like the book enough to pay for the next one. And they also know that not every free book will result in a sale afterwards. So no big deal if you go ahead and "buy" it then. Of course, to give you an excuse to sleep better at night your concience is completely clear. After all they choose and agree for setting the price to zero, so it is what they want.
And I still don't agree how you are advocating that KU is way to expensive since nobody should pay for it as we should all do like you do. KU is not for everybody - it is great for those that are able to find enough to read to pay less than the sum of purchase prices.
Am I making sure all I buy is full price? That is something else entirely. A discount is cutting into the profits per sale. It is not eliminating the profit completely. Selling things on discount can be used to maximise profit over all (by selling more units). If you discount to zero, then you are not cutting into your profit, but eliminating it completely. Do you see the difference?