I think it's important that these cracks continue to happen. Non technical people just don't get it that all DRM can be broken unless it's demonstrated to them time and again. I've heard people argue that oh yeh that DRM was broken but it's not as sophisticated as Adobe.
Authors and Publishers need to understand that they might as well be paying the DRM vendors to write BOHICA across all the ebook covers. People buying the ebooks might not know what it means but sooner or later they're going to find out.
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