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I totally agree that if the choice was between a $3 book with ads and a $5 book without I'd get the $5 book. However, if the choice was between a free book with an ad banner at the top of the screen and an overpriced $25 ebook without ads (like sony sells all the time) I'd probably go for the free book with the ad banner. 95% (?) of the websites I visit have ads, and they don't bother me.
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