Bookstores escape from jaws of irrelevance
bostonglobe.com -
link
Quote:
Not so long ago it looked as if they would become another victim of digital disruption. Then they engineered a remarkable comeback.
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The article mentions Ryan Raffaelli is an associate professor at Harvard Business School, and he is working on a full study will come out next year. He attributes the resurgence of small book stores to what he calls the “three C’s” -
community, curation, and convening.
Interesting article, and good to see small book stores are on the rise!