Quote:
Originally Posted by BookCat
As for the idea of donating the profits to charity, if you advertise this do ensure it's a children's charity or other good cause. Avoid specifically Christian charities as this may alienate a lot of people.
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Quote:
Originally Posted by Cinisajoy
[...] I personally won't patronize a place when they say if you buy this and we will donate x% to a certain charity. Hmmm no thanks, how about I donate all the money I would have spent on your this to a charity. Especially since there is always a disclaimer that reads up to a certain dollar amount.
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The old acronym YMMV* applies here.
Many of Steven's books are obviously targeted at a Christian audience (or we might even put an optimistic slant on that, and say "potentially Christian audience"). It's obvious from his site that Steven is not going to apologise for, or otherwise hide or obscure that. Yes, this choice will definitely impact on his audience. He will lose some, but he may gain others.
The same argument goes for whether or not to announce the donation of profits to charity. This may turn some people away, it may attract others.
Exactly how these aspects may pan out is open to argument (well, discussion, since we are on Writers' Corner, not P&R

). But it's not a straightforward "x is bad", "y is good" conclusion.
* You mileage may vary