I have to agree that the problem isn't with Kindle or Amazon. I currently have 4 Kindles, 4 Kobos and a Nook. I live in a retirement home and I'm always loaning a device to a neighbor with a book on it.
I've been reading on e-ink ereaders since 2009 and I've always owned a lot of them. I've had one get scratched when I lent it to a neighbor and her dog scratched it. It was still usable but Amazon replaced it. It was still in warranty. I told them it was a user fault and not a defect but they replaced it anyway.
I usually keep my readers in cases because I lend them out but I usually have the one I'm currently reading out of the case. I'm careful with it and I set it down on a flat surface, face down, so the screen is protected. I've never scratched one myself.
My suggestion is pick out a new ereader that you like, Kindle or not, and teach yourself better ways to be careful with it.
By the way, the screens on all e-ink readers are made by a company called E-Ink and not by the manufacturer of the reader itself. So they're all pretty much the same. They do have different grades but nearly all the current devices use the same grade of screen.
Barry
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