MacNN report's that Apple and Lions Gate Studios have inked deal regarding the iTunes store to offer full-length movie downloads.
Steve Beeks, President of Lions Gate, said:
"In terms of iTunes movie downloads, I think most likely some time before the end of the year. We know when they are planning on launching, but since they have not announced it publicly, I do not think it is our place to say anything more about that. Calendar year."
The iTunes story does not currently offer full length movie content, with the exception of some longer length content via ShowTime. Take the above news in conjunction with all the current rumors about the mythical "True Video iPod" and maybe we might just see such a device by the end of the year. - I can almost see the headlines now that some clever Tech has figured out how to remove the DRM on iTunes movies.
Read the full Lions Gate story
here.