Thread: What would make Kobo surpass Kindle?
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Old 11-29-2017, 06:41 PM   #190
tiltowait
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I think a lot of people buy Kindles because they literally don't know of any other. In their mind, "Kindle" is the type of device, much like "Kleenex" is synonymous with tissue. (This is probably what you meant by "ubiquity".)
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