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I buy primarily from Amazon and Kobo.
I do my browsing on the Amazon site because it’s easier to navigate. Once I’ve found a book I want I search for it on the Kobo site. If the prices are close I buy from Kobo. I have no worries about Amazon going out of business but I want to do my bit to keep Kobo alive in the US – partly because I prefer Kobo ereaders and partly because I think competition is a good thing.
Kobo’s VIP program works well for me, even though the annual free book selection hasn’t had much that appeals to me lately. The points add up to a few free books every year and the discounts on the non-agency books often make them a bit cheaper at Kobo than at Amazon.
I strip DRM, keep everything in my Calibre library (with multiple backups), and sideload everything. I don’t care about the features of the various ecosystems.
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