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The researcher's blog post triggered poor reading in me. My eyes glazed over and my mind wandered. I think he was saying that if people thought they were reading something "genre," science fiction in their test, then they didn't try as hard as if they thought they were reading so-called literary fiction. Kind of fits expectations, doesn't it? I hope they do more studies with different comparisons. It might show something unexpected. We can hope, anyway.
We can also hope he gets someone else to write it up. Someone who uses fewer words and less jargon would be good.
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