Quote:
Originally Posted by Antinoos
Well, I wasn't thinking about local retailers (which here in Good Ol' Germany sell lots of Kindles, as buying things the old fashioned way in local stores/malls is still more popular than ordering online and then waiting days long for the parcel service, who is most often coming just when there is nobody at home, and then you have to go to the post office - may be miles away... - the next day to finally get your parcel...  ).
I know that Amazon "personalizes" Kindles sold directly by them. Just these will likely get the additonal language as part of this procedure. This of course requires to physically touch the Kindle anyway, can't be done when already in the box. It will also possibly get the latest firmware, and the "direct Amazon" customer is out of luck regarding jb then...
Local retailers - or Kindles bought as presents via Amazon - have the jb'able OEM firmware. Possibly, Amazon will change the updating procedure in the future: They then may check the user's language setting first, then sending in a first step the appropriate VoiceView FB02 file, let this install, and in a next step send the latest user firmware right afterwards, to finally lock the jailbreakability down. That could be why the auto-update procedure in latest firmwares got more and more aggressive - only freaks reading MobileRead Forum would know that keeping a device, bought in a "free" store, in airplane mode right out of the box gives the owner a real chance to jailbreaking it... 
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Retail stores just means any store that is not Amazon. Examples would be Walmart, Best Buy, Target... all of those you can either go to the store or order online.
Come to think of it, most stores in the US also have an online presence.
Some stores here have order online, pickup in the store.