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Originally Posted by ZodWallop
Kobo's main (but not only) problem is that they they've ceded the US to Amazon and B&N.
Perhaps if Kobo and Nook were to merge and there was a major ad blitz, it might help.
But at this point, I think it is too late for Kobo to gain on Amazon. So long as they maintain their niche and remain profitable, that will have to be good enough for Kobo.
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I think that's kind of where Barnes & Noble is now also. They're never going to be a threat to Amazon again, but they do have their niche.