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Kobo's main (but not only) problem is that they they've ceded the US to Amazon and B&N.
Perhaps if Kobo and Nook were to merge and there was a major ad blitz, it might help.
But at this point, I think it is too late for Kobo to gain on Amazon. So long as they maintain their niche and remain profitable, that will have to be good enough for Kobo.
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