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My first reader was a Kobo, and a side trip with a Sony Reader or 2, but after I switched to Kindle there was no looking back. I like being able to email books to myself that I may not have bought at Amazon (smashwords, etc), as well as the integrated goodreads feature (which really only integrates "their" books but still, nice).
Most of what has me loving Kindle more, is the fact that my adult daughter with some cognitive challenges is able to use it so fluidly and easily with independence and confidence. She's been downloading freebies on there like a kid in a candy store, and I don't have to buy the books "for her". Anything that makes her feel smarter and more DIY is a win win for me. Less handholding and more freedom for her.
Should Kobo ever make such a user friendly ecosystem on their e-ink readers, I may also revisit them. (I do love gadgets so no harm in owning both!). Kobo started out in Canada (if memory serves) which is where I am from. They were displayed liberally all over Chapters, so it was the first thing I was able to touch and play with in real life.
I cannot see Kobo ever "surpassing" Kindle, but I am prepared for surprises. I am not a market-savvy person, but I know my own end-user preferences.
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