Quote:
Originally Posted by GeoffC
But do THEY see that - I sometimes wonder ....
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They already understand that they have to lower their margins over time. That's why they release paperbacks with much lower margin. Hardbacks cost more to produce but not nearly as much as the price difference would have you believe. The hardback is mostly just a way to get as many high margin sales as they can out of a title from the people who want to have it now and will pay more not to wait. Eventually they have to start competing with the used and library markets for the people that won't pay that, so they get some more of them in with the paperback. What they're miscalculating right now is how much people are willing to pay to have the ebook right away especially given that their biggest competition is free illegal downloading.