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I'm not a brand loyalist. I'd been using a Kobo Glo for the past year, and was considering buying the larger Kobo, when Amazon released the new Oasis. I had switched over to a Kobo for the improved font, margin, and line spacing options. When Amazon matched those features (for the most part) going back to Amazon was an easy decision.
I like the ease of the Amazon universe. I don't need it, and functioned quite well with my PC, Calibre, and my Kobo. But I am glad to be back with Amazon, as I find it much easier, especially the ability to email books to Amazon devices. The ability to add my own DOCs to the Amazon storage is also a huge plus, and means I can easily grap a book/doc when I'm using another device.
I'm not a huge fan of the Fire tablets, and Amazon's streaming system chomps IMO. If I had to pay extra (past the Prime yearly fee) I would not use Amazon for streaming anything. And I have found their customer support to be falling as well, at the same time using their site to shop has become more difficult. As the wholesalers take over, it is becoming too much like ebay, and much harder to find what I'm looking for.
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