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Originally Posted by ekbell
I've a sneaking suspicion that the Big Name Publishers are charging more for new ebooks then most indies because they think they are selling a premium product.
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Except the prices are set by the publisher. And to be honest, they are selling a premium product. I don't expect John Grisham or Amy Tan to sell their books for $2.99 (not that I'd mind!). I just don't think they need to be ten bucks either.
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I do think that a policy of charging premium prices at first to catch those who don't really care about prices, lowering the regular price as time goes on for those who do care with the occasional deep sale to catch the cheapskates like me isn't a bad way to maximize profit. Ebooks allow for a very long tail, much longer than the standard print book would have and it's possible to have very short steep discounts across all stores.
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That I don't disagree with. Mostly when I talk about Big 5 prices being too high, I am talking about decades old backlist books that are being sold at +$8.00