Quote:
Originally Posted by ZodWallop
I guess I'll just have to trust that you know their business better than the owners did 
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You doubt that B&N bought Fictionwise in 2009?
As far as Diesel ebook store goes, they went into business right after the Amazon ebook store opened. Why do you think that they would have a different experience than your standard indie paper book store would have, i.e. difficulty competing with Amazon? They couldn't compete on price, so they tried a coupon scheme. That didn't change the fact that their target audience, people who had the technical expertise to get the books onto their reading device, was actually a pretty small group of people on the whole.
So, yea, as a long time ebook consumer, I think I have a pretty good idea of why Diesel went belly up. I sure know why I never bought from them even though I was part of that small group of ebook consumers that was their potential customer base.