|
I haven't read all the comments, but I have a similar take to most of the people here. By pricing ebooks at nearly the same price as physical books, publishers who think short term like the one in the article are making the same mistake as the music industry did. By pricing high, more people are apt to pirate the work. I know there are up-front costs, but with a physical book, there are hard costs that are in every copy (paper, ink, warehousing, shipping, etc) that you will never have in an ebook.
Speaking for myself, if someone were to charge me $15 for an ebook, I might buy one copy if it's something I really want, but after that I am looking for different sources. But, if the same book were $4-6, I am probably going to buy many more books from them. In the long run, they will make a lot more from me and I will be a happy customer. Additionally, if the prices are reduced, people are much more likely to take a chance on a new author.
David S.
|