[Xianxia]

http://www.cetusnews.com/business/Sh...rk9i4xlkf.html

Although China is famed for inventing the printed book, the digital version has quickly become more profitable in a country whose citizens are glued to their smartphones.

China’s top 10 online writers earn twice as much as the country’s top 10 offline writers, according to consultancy Frost & Sullivan, in research commissioned by China Literature. Chinese adults spend roughly one-third of their leisure time on the mobile internet, according to research by state media.

China Literature is the country’s market leader in online literature in terms of both readers and writers, who it contracts — it publishes 88 per cent of all writers published online in China, according to Frost & Sullivan. The company first made a slim profit in 2016. It posted a net profit of Rmb213m ($32m) in the first half of this year, with a net profit margin of 11.1 per cent.