i would presume the gyroscope feature would automatically flip the book, depending on if you hold it with your left or right hand? if this is so, good addition. but the kindle oasis has already done this. so i don't know how bookeen can claim it's innovative. and i think the addition of a non-removable silicone cover only detracts. these covers are dust magnets. and what if it breaks apart due to wear and tear. it would just not look good without any option to change out the cover. the alternative to a new cover reminds me of high school text books where i folded a brown paper bag over the book's actual front and back covers just to keep the book cover from getting dirty.
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