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I have made this comment many times. If I recall correctly, I even made it earlier in this thread. The miraculous thing, at least from the point of view of those who are extremely cynical about human nature, is that we have an ebook market at all. It is trivially easy to obtain a pirate copy of a book, or a movie, or a song. Yet, despite the loud complaints from "rights owners", these industries thrive. Though there is no definitive data to support this, I suspect that a reasonable price and convenient purchasing minimise losses from piracy, often to the point where few if any sales are lost because the persons pirating are those who were never going to buy it anyway.
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