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All in all, whatever company it was that used the slogan, it has achieved its desired effect. It has your attention.
Does anyone else remember when being purposely non-grammatical was a big thing in advertising?
I haven't got into audiobooks yet. I don't have the kind of life that would suit them very well, I guess. They're slower. For instance, I read text at about 400 WPM, but when I'm recording my books it's about 150 WPM. I assume that's close to average. That would be agonizing. You're not tied as closely to audio as you are to text, making distraction more likely. I listen to a podcast on my computer, but I have to play Mah Jongg to keep me there. Not being familiar with them, I can't really comment on whether or not listening to audiobooks is like reading text enough to be called "actual" reading. I do know, though, that I visualize in much the same way when listening and reading.
I think what it comes down to is that the denizens of MobileRead have an almost heroic penchant for quibbling.-)
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