Now, what I can tell you is that in some cases, free (not necessarily pirated) books can cost sales.
Amazon offered a big name self-published author a 30 day deal to be in KU. Just a few of her books.
Oh Amazon got a ton of free trial subscribers. The author got a ton of borrows. She got maybe 3 sales. Needless to say: her and Amazon took a 6 figure bath on that one.
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