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The Holiday Shopping Season Starts Now! Amazon Opens its Black Friday Deals Store Kicking Off More than 50 Days of Holiday Deals

Customers will find better deals than ever before on the hottest gifts in toys, electronics, home goods and more, the best in holiday entertaining essentials including kitchen items and decor, and even wardrobe must haves

All Amazon customers can choose from more than one hundred million items that are eligible for free shipping this holiday

Starting on November 8, Prime members will also have access to Amazon Key, the new service that will allow eligible packages to be securely delivered inside their homes without having to be there

Customers can shop when they want, where they want with the Amazon App, which now includes a brand new augmented reality feature, AR view, for customers to see how thousands of items look in their space before they buy

For customers in need of gifting inspiration, Amazon’s 2017 Holiday Gift Guides – including the new Business Gift Guide by Amazon Business, the Amazon Handmade Gift Shop, and Gift Finder offer suggestions for all holiday shopping needs

Customers can shop thousands of holiday deals from small businesses and entrepreneurs around the globe

SEATTLE--(BUSINESS WIRE)--Nov. 1, 2017-- (NASDAQ:AMZN) – Amazon today announced the opening of its Black Friday Deals Store, officially marking the start of the holiday shopping season. The Black Friday Deals Store, available at www.amazon.com/blackfriday, offers deals across every category now through Black Friday. Customers can find deals on everything from toys and electronics to holiday entertaining essentials and wardrobe must haves – all in one convenient location. Today, customers can save up to 30% on favorite toys including Baby Alive Sweet Tears, Dropmix, Tickle Me Elmo and more. This holiday season, customers can also expect great deals on premium TVs from brands like LG, Samsung and Sony, as well as popular toys from LEGO, Melissa & Doug, Nerf, Paw Patrol, Star Wars and more.

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“We’re excited to officially kickoff another holiday season, bringing customers better deals than ever before on everything they’ll need – from electronics and toys to clothing, home essentials and more,” said Doug Herrington, Senior Vice President of North American Retail at Amazon. “Customers shop Amazon year-round for our great prices, unbelievable selection, and free shipping on over 100 million products. During the holiday season, customers love to discover great deals and must-have holiday gifts for friends and family. Some of the most popular starting points for holiday shoppers are our Black Friday Deals Store, Amazon’s curated Home and Electronics Gift Guides, the Holiday Toy List, the newly redesigned Gift Finder, our Handmade Gift Shop, and Interesting Finds.”