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I am turned off by anything that is "preachy". I don't care what they're preaching about. Things I disagree with, or things I agree with. It gives me the feeling that what I'm "consuming" is just their stupid advertising or some other agenda-driven thing.
I've seen many TV shows where if you look closely, every single car on the road is a Ford. I happen to like Fords. But when I see that pushed at me, I feel cheapened to think that I'm just some dupe who thought they were being entertained, when the real motive was to brainwash for profit or agenda. I don't go back and "consume" any more of that tripe after noticing it, be it in a TV show, a book, or whatever.
If I find a book is preaching at me, I put it aside and grab me a better book.
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