Quote:
Originally Posted by Sonist
"It's the price, stupid!" as Carville used to say.
If the price is right, the majority of consumers will purchase the product, rather than go through the hassle of pirating it. iTunes became the biggest music seller in the world, because Apple held its ground on pricing.
Most would buy an e-book for $0.99, even if it's available for free, but requires a small effort. Most would look for a pirated copy, if it was sold for $1,000.
Publishers have to find the right medium (hint, it's not at the price of a paper book.)
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Couldn't agree more. The books have to be at a price that will cause nothing but a momentary pause, followed by a shrug of the shoulders in the prospective reader. A low price means you haven't lost much if you don't end up liking the book. Unlike the nearly twenty pounds I spent on the hardback of Stephen King's Lisey's Story, which left me feeling angry after I'd actually read the book (as you can tell I didn't much care for that novel at all).