Quote:
Originally Posted by HarryT
My point is simply that reading and listening are not the same activity. Not better. Not worse. Just different. Audible's marketing slogan that listening to an audiobook is "reading" doesn't make it true.
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My brother spent most of his life in real estate and we had a running argument for about 40 years about what is a lie. He says that if he says only true statements that are, nevertheless designed to deceive, he hasn't told a lie. I argue that the lie is in the intent to deceive. We've never changed each other's view in 40 years.
I invented an example for him that i think illustrates the lie. A used car dealer takes in a junker that really looks very nice. He calls his grandmother to come drive it to the grocery store and back. Later that day he sells it by explaining that it was driven by a little old lady to the grocery store. Has he told a lie?
Marketer's main job is lying. Most do so by telling the truth. I think this particular slogan of Audible's may be more true than most but it's also a lie. Who cares! It's a marketing slogan. It's not about truth!
It's better if it's Westinghouse.
Snap Crackle and Pop.
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it keeps going, and going, and going ...
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Barry
Barry