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Sonist · 02-19-2009, 09:15 PM

"It's the price, stupid!" as Carville used to say.

If the price is right, the majority of consumers will purchase the product, rather than go through the hassle of pirating it. iTunes became the biggest music seller in the world, because Apple held its ground on pricing.

Most would buy an e-book for $0.99, even if it's available for free, but requires a small effort. Most would look for a pirated copy, if it was sold for $1,000.

Publishers have to find the right medium (hint, it's not at the price of a paper book.) If they charge too much, or don't release in e-book format, many of those who would have bought a copy, would find another way.

It's rather simple, really.

02-19-2009, 09:15 PM	#12
Sonist Apeist Posts: 2,126 Karma: 381090 Join Date: Oct 2008 Location: The sunny part of California Device: Generic virtual reality story-experiential device	"It's the price, stupid!" as Carville used to say. If the price is right, the majority of consumers will purchase the product, rather than go through the hassle of pirating it. iTunes became the biggest music seller in the world, because Apple held its ground on pricing. Most would buy an e-book for $0.99, even if it's available for free, but requires a small effort. Most would look for a pirated copy, if it was sold for $1,000. Publishers have to find the right medium (hint, it's not at the price of a paper book.) If they charge too much, or don't release in e-book format, many of those who would have bought a copy, would find another way. It's rather simple, really. Last edited by Sonist; 02-19-2009 at 09:18 PM.