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I seem to have missed the Pink Ice craze.
It does seem like one of the major drivers behind the current tide of audiobooks is a combination of technology that makes it conveniently to listen to audiobooks without having to change a lot of cd's with the desire to multitask. I almost never just sit and listen to an audiobook. The majority of my listening time is when I'm either driving or doing repetitive tasks at work that don't require a lot of focus and concentration.
I find that reading and listening are different experiences. I listen to a lot of books that I had previously read and find myself viewing the work differently as I listen than I did when I had read it.
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