Marketers are always looking for a new catch phrase that will make consumers rush to buy their wares. Anyone remember the Pink Ice craze of 1991. Before the term Pink Ice the correct term was Pink Cubic Zirconium. Change the name to Pink Ice and people went nuts buying it. Mostly set into light weight 10K jewelry. The buying frenzy last approximately one year and died. Then they tried to market Lavender Ice (purple CZ). Lavender Ice did not catch on and died quickly. A good thing in my opinion.
Never buy anything because someone, who knows nothing about the product, comes up with a catchy phrase. When you listen (or read) a commercial listen closely. Most, commercials say very little that gives useful or factual information about the product. Anyone remember Jogging In A Jug?
Apache