I mostly listen and read nonfiction. I definitely don't retain as much listening, but it sure beats talk radio or music to pass the time for me when I'm stuck driving around or exercising. My mind wanders a bit and sometimes my attention is necessarily split.
Personally, I may not get quite as much out of a book listening, but it's the closest thing to "reading" I'm going to be able to do a lot of the time. So I am very happy so many books are available that way.
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