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Looking at the "all new" iOS app, it seems to be anything but all new.
There is a new icon and splash screen. There are light and dark color themes. And the book you last read shows as an icon at the bottom center of the screen so that you can get back to it easily. Nothing that improves the actual reading experience.
An "all new" Kindle for PC also dropped today with similar minimal changes.
I suppose this is all about hyping the tenth anniversary of the Kindle.
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