Well, I just caved also and ordered the 32gb with cellular connectivity for Nov. 15th delivery and a merlot leather cover. But I applied all of my Amazon points and my Apple settlement credit to bring the combined price down to $260, which allowed me to rationalize the purchase (somewhat) given that I have, and really like, my Kobo Aura One. When, oh when, will Amazon let us use our book covers as screensavers -- that was the only thing slowing me down from the purchase, but with the cover on it most of the time, I rationalized that away too!
EDIT: 10.24.17 -- Came to my senses and canceled my order -- I still love my Aura One and think I need actually to see and hold the new OA2, once it is out, to decide whether the $400 fully-loaded is worth it.