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It's nice to know that Kobo price match does work, at least mostly. But in this age of convenience and instant gratification, I doubt many people will bother. The reality of the situation is that Kobo have no wish to compete with Amazon in particular on price. This policy is a compromise. They are able to keep those likely few readers who can be bothered shopping around whilst maintaining generally higher prices. I am simply making the observation, not criticising. It may well be a very sound business decision in Kobo's position. I can go to Amazon and know that in the vast majority of cases I am getting a good price. If I go to Kobo this is too often not the case. For me to bother with a price match I would have to have a very good reason for wanting to go with Kobo, as I imagine some people do. I suspect, however, that I would be seeking a price match on virtually every book I bought.
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