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Originally Posted by CmplxAdSys
I've used it several times, and never had an issue. You have to be careful with the fine print, though - for the price match to be valid, Kobo has to have the same ISBN as the book you found at another source for a lower price. This often means that Amazon prices don't apply, since Amazon doesn't use ISBN, but ASIN. You can also sometimes find a PDF for cheaper, but that won't apply since Kobo stocks ePubs only nowadays.
I usually use Google Books to find a lower price, but then buy it through Kobo. I copy-paste the ISBN from Google Books to Kobo's site and search based on that just to confirm that the ISBN is the same before I buy it.
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Most of my price comparisons have been with books on sale at Amazon, and I don't think I've ever had one rejected, although in September, I had one rejected, I complained to a customer service person in a chat, and I showed them a link to an Open Road Media promotion page that showed it had been on sale that day (although they were originally confused because I bought it in the evening which made their GMT purchase time look like the following day) , and then there was another ORM sale item a few days later (which was on sale 2 days later at Kobo) that took about 2 weeks and multiple incidents with their Customer Service before I got the refund. A couple of days ago, I had two price matches that were submitted and refunded the same day.
I get the impression that the customer service team that you can chat with or talk to can't see very much detail about the price match request, that there's a special price match customer service team that can see the full details.