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The problem isn't with the format, but the implementation by the publisher.
You can have really nice looking epubs if you know what you're doing. Some publishers don't even really try (you especially notice on older books that were recently digitized). Hell, I can't tell you the number of books that I've bought that had tons of OCR errors. Hell one book was a reference book, and every place that had a scanned image of a historical text was a place holder image saying that the image wasn't allowed due to copyright concern (despite the newest scanned document included in the book being over 300 years old). I reach out to the publisher, and no response. I tracked down the author, and he was able to rip into the publisher and get them to produce a version that wasn't useless (between a third to a half of the book was all reference images, and everything else referred to those images).
You're at the mercy of the publisher, and hope they give a damn about quality.
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