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The idea that books are commodities is something that I strongly disagree with. Commodity means that one is the same as the next.
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The same as the next? All cars have 4 wheels and an engine. They are certainly not all the same. All televisions have a screen, speakers, and an on/off button. But they are not all the same.
There are base models, models with many extra features, and all types in between. Books are just much a commodity as a car. There are a different genres, differing writing styles, different POV’s from which to write. There are authors who write with a very specific readership in mind, and authors who write with a broader appeal.
There are also many reader types. Not all of us buy the latest NYT bestseller. Many of us rarely even consider the latest book recommended by Oprah.