A local shop specializing in candy from the UK and US has a cartoon next to the door. Saying "the customer is king but I [shopkeeper] is emperor".
We regularly have upset customers. Most of the time it's because we have to tell them that what they want is very dangerous and that we're not selling them whatever they need/want. I'm not sure what the laws are about selling something you know will be used to make something life threatening, but morally we don't want to do that. Most of the time we can convince the customer to go for the safe, if slightly less elegant, option. But there are always those that get angry and tell me that they'll buy it somewhere else/online.
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