I would pay more. I do not like reading paper books. After reading my first ebook on an old iPhone 3G (it wasn't old at the time), I never looked back.
Now we are spoiled with large screen phones, ipads and cheap Kindle Fire tablets.
If I want to read a book, the nominal price of most new fiction ($14.99) is fine. If I'm buying these in the first place it's because they are the latest from my favorite authors.
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