Quote:
Originally Posted by Thrasher
...How about lending your e-reader with a book loaded on to a friend? Is that OK? And if it is, how would this differ from removing DRM from the book and sending your friend an ePub copy of the book to read?
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I think if I owned the rights for the book I would be delighted and regard it as good free advertising - that is if one assumes by the fact of your lending your reader with the book that the person lent to may not have a reader and through using yours be impressed and trapped

into the ebook world.
Under those same circumstances if I was Amazon I would be over the moon because it may result in a Kindle sold to the friend and ebook sales to follow.
Of course, it may be that ones friend has an ereader already so the friend is just getting a free read and no future sales opportunities created for me; well the world is not perfect and, advertising ends up in the laps of those who have bought already and so the cost of putting it in their faces is lost, but that is no reason not to advertise.