Quote:
Originally Posted by darryl
Many travellers who just wanted something not terrible to read on the plane who would have visited the airport shop and bought John Grisham's latest on the front table at $15.99 are no longer doing so.
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People would buy a paperback no problem for $7.99 or less at the airport. The book just had to sound like it might be good. Now with these higher prices, more people are bringing books with them and they are not just buying on a whim.
Raise prices too much and you lose sales. So while you won't make as much profit per book sold, you'll sell more.