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Well, you can do it one of two ways, I think. You can write popular entertainment for the masses, as Dickens and Shakespeare did, and be lucky enough to have future generations judge your work to be great literature. Or perhaps you're someone like Virginia Woolf, who regarded writing as "Art-with-a-capital-A" and certainly didn't care whether or not the unwashed masses ever read it.
Either way, the future will judge whether or not your work is great literature.
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