And just to play devils advocate at this party
Once someone found the "right font" (for them) wouldn't they tell the device/app to display
all of their books with that font?? And with reflowable books, the number of characters per line changes with the user's preferences...
Unless a font plays a
specific purpose in telling or enhancing the story, then I leave it generic and let the user figure it out.
...granted... I clean books for a MUCH smaller audience, so take it FWIW....