[tubemonkey]

Amazon likely clearing out Echo supply for next-gen models

The Amazon Echo, Echo Dot, and Amazon Tap went on sale earlier this week and currently remain on sale. Whenever Amazon devices randomly go on sale, people are always too quick to conclude that the retailer must be clearing out stock of the current models because new models will soon be announced. That is usually not what is happening and it’s usually just a regular sale. However, while I hardly ever take this stance, I do believe this current sale is actually meant to clear out stock for an imminent announcement of new models.

There are several reasons why this sale feels more like a fire sale meant to clear out stock than just a regular sale. The Verge is reporting that the current sale for the Amazon Echo, which has dropped the price from $179.99 to $99.99, is scheduled to last for 2 weeks, until September 4th. I keep track of Amazon device sales pretty closely in order to keep my Buyer’s Guide accurate and up to date. It’s very rare for an Amazon device sale to last more than a week, but it has definitely happened before. What I’ve never seen is a sale that discounts the device as much as the Echo is currently discounted last for so long.