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Sometimes Google Play is cheaper. This year they've had a few coupons that could be used on any book over a set price ($5 off over $5, $3 off over $3, etc.) including Agency prices books. And they often have sales for strange amounts (which Amazon then usually price matches).
What I don't like about Google Play is that you cannot sort the search results. So even though they do a much, much better job than Amazon of bringing up books only by the specific author when you search by author name, there's no ability to sort by release date or alphabetically. Not a problem for fairly new authors, but for those with more than 15 or 20 books it makes it difficult to find things unless you know the title.
Ironically Kobo is actually easiest to search by author name. Amazon always returns books by multiple authors even when you put the author name in quotes. Amazon used to be so easy to search for books on, but their results have become very muddled in the past few years.
BAM (Books-a-Million) sometimes has agency priced books for less. But that's very hit-or-miss.
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