Quote:
The Lovefilm By Post DVD rental service will cease to operate on 31 October this year, its owner Amazon has said.
Amazon cited a "decreasing demand" for the discs and a growing number of customers who were streaming movies and TV series instead.
The move has irritated some fans, who argue that a wider range of films is available to rent on DVD and Blu-ray.
Lovefilm was founded in 2002 and acquired by Amazon in 2011, when it had more than 1.4 million subscribers.
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http://www.bbc.co.uk/news/technology-40925062
A victim of the success of video streaming. A few years ago LoveFilm was a huge player in the British DVD market.